Everyone and everything wants for attention & focus in this day & age. Here are some thoughts on how to focus on what matters.
DEFEND YOUR TIME
In the evening or at the end of your workday it’s a good idea to plan out tomorrow so when you wake in the morning you can get straight into your day. In this way I can find focus as soon as I wake. Book time on your calendar for uninterrupted, focused work and respect those blocks of time. For me, this time is between 6am and 9am. Before most of the world starts working and starts asking things of me, I have three hours of uninterrupted work time and this bodes well for a productive day. I do my most important or meaningful creative work at the beginning of my day, leaving reactive work like responding to emails or other peoples tasks for later in the day. This ensures that what’s most important gets the best of me.
Shift between spending and renewing your energy by working in ninety minute bursts and then taking a break. For me, I like to split tasks up with a quick yoga session or short workout because this gets the blood and oxygen flowing though my body and brain, resetting me for the next block of productive work.
“Creation is in part the business of forgoing the great and small distractions”
TURN OFF THE DISTRACTIONS
Turn off your phone, email and apps notifications because they can drain your focus. I choose to turn off all alerts & sounds on my devices so I can focus on my work and my clients work which gives me a quick turn around time and my clients appreciate this commitment. When I am in between tasks, I sometimes check my emails, and this is when I might contact someone back.
Do the projects that require hard focus early in your day because self control and the ability to resist distraction declines as the day moves forward. Doing busy work is easy, doing your best work is hard so focus on tasks & habits that take you towards your goals and give them your best attention.